Miroma Founders Network

THE MEDIA AGENCY BUILT BY FOUNDERS FOR FOUNDERS

Supporting ambitious high growth businesses with effective media and marketing services through all stages of the funding cycle

OUR FOUNDERS


As founders, we understand the mindset and culture of high growth entrepreneurial businesses.


‘MFN brings critical media-buying and marketing communication services to scaling founders who need a tailored approach, particularly as many navigate the challenges of today’s fundraising landscape’  

- Brent Hoberman, Co-Founder
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MARC BOYAN
Co-Founder

Marc is Founder and CEO of Miroma Ventures, Miroma Leisure & The Miroma Group. Marc launched the Miroma Group in 2003 which today it is one of the largest independent marketing and content groups globally employing over 1,000 people across 13 markets. Outside of The Miroma Group, Marc has built out Miroma Ventures, which focuses on investment into consumer brands and media platforms. Marc is a dedicated Patron of the Rays of Sunshine Children's Charity.

CAROLYN DAWSON
Co-Founder

Carolyn is CEO of Founders Forum Group, a global community and group of businesses supporting entrepreneurs at every stage of their journeys. Carolyn's remit includes Founders Forum's events portfolio and its broader business network, supporting founders and disruptors with a range of professional services. Previously, Carolyn was President at Informa Tech, and presided over the joint venture between Founders Forum and Informa Tech. She is a member of the UK Government's Digital Economy Council and has led LondonTech Week for the past eight years.

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CAROLYN DAWSON
Co-Founder

Carolyn is CEO of Founders Forum Group, a global community and group of businesses supporting entrepreneurs at every stage of their journeys. Carolyn's remit includes Founders Forum's events portfolio and its broader business network, supporting founders and disruptors with a range of professional services. Previously, Carolyn was President at Informa Tech, and presided over the joint venture between Founders Forum and Informa Tech. She is a member of the UK Government's Digital Economy Council and has led LondonTech Week for the past eight years.

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BRENT HOBERMAN
Co-Founder

Brent is Co-Founder and Executive Chair of Founders Factory (global venture studios, seed programmes and accelerator programmes), Founders Forum Group (global community of founders, corporates and tech leaders), and firstminute capital ($350m seed fund with global remit, backed by over 130+ unicorn founders). Previously, Brent co-founded Made.com in 2010. He left before it went public in 2021 at a valuation of $1.1bn. Brent also co-founded lastminute.com in 1998 where he was CEO from its inception and sold it in 2005 to Sabre for $1.1bn. Brent has backed 9 unicorns at Seed stage and technology businesses Brent has co-founded have raised over $1bn.

Carolyn Dawson Image

ALI MACCALLUM  
Managing Director

Ali is a highly respected media leader with a proven track record of delivering for many of the world’s most successful and innovative brands across 25+ years of working in full service and specialist media agencies. He has built and scaled challenger agencies as well as leading the strategic and cultural transformation of category leaders to strengthen their market position. He and his teams have been integral to the success stories of many ambitious high growth companies along their funding pathways.

What we do

We understand the key growth drivers and determinants of near-term performance and longer-term value creation. Our services support the business models of our clients wherever they are in the growth cycle:
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Comms Planning

Creating the most effective communications planning framework to drive business growth across all channels.
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Media Buying

Activating media campaigns across all channels, maximising value through pricing usually only available to larger companies and innovative commercial partnerships.
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Media Planning

Identifying the optimal media channels and environments to connect with your current and future customers.
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Community

Connections and advice via our ecosystem of founders, investors and the Founder’s Forum Group professional services network.
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Leadership

Hands-on support from senior-level experts to support your navigation of growth pathways. 
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Capital

Direct investment into those clients looking to scale further and faster through our investment arm Miroma Ventures, or helping to secure funding more widely through our community and connections.
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Content & Partnerships

Creating and distributing brand-led content through strategic partnerships.
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Marketing Consultancy

Defining & setting the business model and growth plan for early-stage businesses.
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Performance Marketing

Identifying new and existing customers across the digital landscape and driving tangible business outcomes.
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Marketing Effectiveness

Using data and analytics to understand and attribute the performance of marketing investment.

GET IN TOUCH

Who we work with

Across the Miroma Group, Founders Forum Group and MFN, we work with businesses through and across the funding cycle.  From those looking to enhance the efficiency of reach of their digital customer acquisition performance, to those scaling up through media investment to build brand consideration / health alongside sales revenues. Our mission is to be the go-to media and marketing communications partner for founders, start-ups and scale-ups.

If you would like to find out more about the portfolio of clients that we currently work with, then please do get in touch.